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Mailchimp

Messaging & CommunicationEmail & Newsletter Platformsfreemium

Mailchimp provides community builders with email and SMS marketing tools for engaging members through newsletters, event announcements, and automated campaigns. Community managers use its segmentation features to target different member groups, automation workflows for welcome series and re-engagement campaigns, and analytics to track member engagement. The platform includes templates and AI-powered tools specifically designed for non-profits and community organizations, making it accessible for organizations focused on keeping their communities informed and engaged.

Used by Organizations

World Central KitchenWorld Central Kitchen
University of MiamiUniversity of Miami
Lung Cancer Research FoundationLung Cancer Research Foundation
Geeks Who DrinkGeeks Who Drink

Founded

2001

Team Size

1,089

0%

Funding

Venture

0

Monthly Traffic

14,560,000

7%

Key Features

  • Email automation workflows
  • SMS marketing
  • Member segmentation
  • AI-powered content tools
  • Analytics and reporting

Use Cases

Member newsletters

Send regular newsletters to keep community members informed about events, updates, and valuable content

Welcome email automation

Set up automated welcome series to onboard new community members and introduce them to resources

Event promotion campaigns

Create targeted email campaigns to promote community events, webinars, and meetups to specific member segments

Re-engagement campaigns

Use automation to identify and re-engage inactive community members with personalized content

Member segmentation

Segment community members based on interests, engagement level, or membership tier for targeted communications

Target Users

community managersmarketing managerscommunity leadsnonprofit coordinators

Tags

email-marketingnewslettersmember-communicationautomationsms-marketingcommunity-engagementnotificationssegmentation