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Drip

Messaging & CommunicationMarketing & GrowthAutomation & AIEmail & Newsletter PlatformsMarketing AutomationWorkflow Automationfreemium

Drip is an email marketing automation platform that community builders leverage for sophisticated member communication workflows. Community managers use it to create automated onboarding sequences for new members, send targeted event reminders and follow-ups, and segment members based on engagement behavior. The platform's visual workflow builder and behavioral triggers help communities deliver personalized messaging that drives member retention and engagement without manual intervention.

Used by Organizations

L
Liz Kohler Brown
Real PythonReal Python
Yoga GirlYoga Girl
Filthy Rich WriterFilthy Rich Writer

Founded

2000

Team Size

46

2%

Funding

Seed

$1.0M total

Monthly Traffic

156,200

4%

Key Features

  • Visual workflow builder
  • Behavioral email triggers
  • Advanced member segmentation
  • E-commerce integrations
  • Automated drip campaigns

Use Cases

Automated Member Onboarding

Create multi-step email sequences that welcome new community members, introduce them to resources, and guide them through first actions to increase activation rates

Event Communication Workflows

Set up automated sequences for event promotion, registration confirmations, reminders, and post-event follow-ups to maximize attendance and engagement

Behavioral-Based Member Segmentation

Automatically segment members based on activity levels, interests, and engagement patterns to send targeted content that resonates with different member types

Member Re-engagement Campaigns

Build workflows that identify inactive members and send targeted win-back campaigns with personalized content to bring them back into the community

Community Growth Nurture Sequences

Create email funnels that nurture prospects through community awareness, trial participation, and full membership conversion

Target Users

community managerscommunity marketerscreator economy buildersmembership site owners

Tags

email-automationmember-onboardingsegmentationworkflow-automationmember-communicationmarketing-automationbehavioral-triggersmember-retention