Braze

Member Engagement

Messaging & Communication

Automation & AI

Advocacy & Ambassador Programs

Email & Newsletter Platforms

Community Notifications

Workflow Automationenterprise

Braze is primarily a customer engagement platform designed for enterprise brands, but large community organizations use it to manage member communications across email, SMS, push notifications, and in-app messaging. Community builders at scale leverage Braze for automated member journeys, behavioral triggers for engagement campaigns, and personalized messaging based on member activity and preferences. The platform's AI-powered optimization helps community teams improve open rates and member retention through data-driven engagement strategies.

Used by Organizations

Canva

Founded

2008

Team Size

2,277

Funding

EXITED

$635.1M total

Monthly Traffic

999,300

13%

Key Features

•Cross-channel messaging
•AI-powered personalization
•Behavioral triggers
•Real-time data activation
•Journey orchestration

Use Cases

Member Retention Campaigns

Set up automated email and SMS sequences triggered by member inactivity or lifecycle events to re-engage dormant community members

Event Promotion and Follow-up

Create cross-channel campaigns to promote community events and send personalized follow-up messages based on attendance and engagement

Onboarding New Members

Build automated welcome journeys that guide new community members through key features and encourage initial engagement

Behavioral-Triggered Notifications

Send personalized in-app and push notifications when members receive replies, mentions, or content matching their interests

Target Users

community managersgrowth marketersmember engagement specialistscommunity operations teams

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