CleverTap

Messaging & Communication

Analytics & Intelligence

Marketing & Growth

Email & Newsletter Platforms

Community Notifications

Engagement & Retention Tracking

Marketing Automationcontact

CleverTap is an enterprise-focused customer engagement platform that community teams can use to manage member lifecycle communications across multiple channels. It provides AI-powered personalization, automated messaging workflows, and analytics to help community builders segment members, deliver targeted content, and optimize engagement campaigns through push notifications, email, WhatsApp, and in-app messaging. While primarily designed for customer engagement, large community organizations can leverage its omnichannel capabilities for member retention and activation campaigns.

Used by Organizations

Picsart

Founded

2013

Team Size

664

Funding

Series D

$259.6M total

Monthly Traffic

407,300

18%

Key Features

•AI-powered personalization
•Omnichannel messaging
•Customer data analytics
•Campaign orchestration
•Behavioral segmentation

Use Cases

Member Lifecycle Campaigns

Set up automated welcome sequences, engagement campaigns, and retention flows to guide new members through onboarding and keep existing members active

Personalized Member Communication

Use AI-powered personalization to deliver targeted content, event invitations, and announcements based on member behavior and preferences

Cross-Channel Member Engagement

Reach members through their preferred channels including push notifications, email, WhatsApp, and in-app messages with consistent messaging

Member Analytics and Segmentation

Analyze member engagement patterns, create behavioral segments, and optimize community growth strategies using detailed analytics dashboards

Target Users

community managersgrowth managersmarketing managers

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