Klaviyo
Messaging & CommunicationEmail & Newsletter PlatformsfreemiumKlaviyo is primarily an e-commerce marketing platform that community builders adapt for member communication and engagement. Community managers use it to send personalized newsletters, onboarding email sequences, event announcements, and SMS updates to their members. While not purpose-built for communities, its advanced segmentation and automation capabilities help community leaders nurture member relationships and drive engagement through targeted messaging campaigns.
Founded
2012
Team Size
2,821
1%
Funding
EXITED
$1124.5M total
Monthly Traffic
7,192,000
10%
Key Features
- •AI-powered campaign creation
- •Advanced segmentation
- •Email and SMS automation
- •Customer data platform
- •Real-time personalization
Use Cases
Member Newsletter Management
Send regular community newsletters with personalized content based on member interests, engagement levels, and community participation
New Member Onboarding
Create automated email sequences to welcome new community members, introduce them to resources, and guide them through initial engagement steps
Event Promotion and Follow-up
Promote community events through targeted email and SMS campaigns, send reminders, and follow up with attendees post-event
Member Engagement Campaigns
Use behavioral data to send personalized re-engagement campaigns to inactive members and celebrate milestones with active community participants
Target Users
Tags
Similar Tools
ActiveCampaign
Email automation platform used by community builders for member onboarding sequences and engagement campaigns
Knock
AI-native messaging platform for sending automated community notifications across email, SMS, push, and in-app channels.
Brevo
All-in-one marketing platform for sending community newsletters, SMS updates, and automated member communications
CleverTap
Enterprise customer engagement platform with AI-powered messaging and personalization for member lifecycle management
Omnisend
E-commerce focused email and SMS marketing platform that community builders use for member newsletters and event promotion
MailerLite
Email marketing platform for community newsletters, member onboarding sequences, and event communications.