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HubSpot

Messaging & CommunicationAnalytics & IntelligenceMarketing & GrowthEmail & Newsletter PlatformsCommunity CRM & IntelligenceMarketing Automationfreemium

HubSpot is a comprehensive business platform that community builders leverage primarily for marketing automation, CRM, and content management. Community managers use Marketing Hub to create email campaigns for member engagement, nurture sequences for new member onboarding, and automated workflows for event promotion. The CRM functionality helps track member interactions and segment community audiences, while Content Hub supports community newsletter publishing and landing page creation for community events and membership sign-ups.

Used by Organizations

Angel City FCAngel City FC
Youth on CourseYouth on Course
Morehouse CollegeMorehouse College

Founded

2006

Team Size

11,887

0%

Funding

EXITED

$225.5M total

Monthly Traffic

42,530,000

11%

Key Features

  • Marketing automation workflows
  • Smart CRM with contact management
  • Email campaign builder
  • Landing page and form creation
  • Analytics and reporting dashboards

Use Cases

Member Email Campaigns

Create automated email sequences for new member onboarding, weekly community newsletters, and event announcements using Marketing Hub's email tools

Community Event Promotion

Build landing pages for community events, set up registration forms, and create automated follow-up sequences for attendees and non-attendees

Member Relationship Management

Track member interactions, segment community audiences by engagement level, and maintain detailed profiles of active community contributors using the Smart CRM

Community Growth Analytics

Monitor community newsletter performance, track member acquisition sources, and measure engagement metrics across different community touchpoints

Target Users

community managersmarketing managerscommunity leadsgrowth marketers

Tags

marketing-automationcrmemail-campaignscontent-managementmember-segmentationevent-promotionanalyticslead-nurturing