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Hootsuite

Messaging & CommunicationAnalytics & IntelligenceCommunity NotificationsCommunity AnalyticsEngagement & Retention Trackingfreemium

Community managers use Hootsuite to maintain consistent social media presence across platforms like Discord, Facebook, LinkedIn, and Twitter where their communities are active. The platform's unified inbox helps manage member interactions and comments in one place, while social listening features allow tracking of community mentions and sentiment across the web. Analytics help prove the ROI of community social media efforts and identify trending topics that resonate with members.

Used by Organizations

SoundCloudSoundCloud
The British MuseumThe British Museum
UNESCOUNESCO
U
University of Chicago

Founded

2000

Team Size

1,678

1%

Funding

Venture

$450.0M total

Monthly Traffic

2,143,000

4%

Key Features

  • Multi-platform posting
  • Unified social inbox
  • Social listening
  • Analytics and reporting
  • Content scheduling

Use Cases

Cross-platform community content

Schedule and publish community announcements, events, and content across multiple social platforms where members are active

Member engagement management

Monitor and respond to community member comments, mentions, and messages from a unified inbox across all social channels

Community sentiment tracking

Use social listening to track mentions of the community, monitor sentiment, and identify potential issues before they escalate

Community growth analytics

Measure community social media performance, track follower growth, and prove ROI of social community initiatives with detailed reporting

Target Users

community managerssocial media managerscommunity marketing leadsdeveloper advocates

Tags

social-media-managementmulti-platform-postingcommunity-engagementsocial-listeninganalyticscontent-schedulingmember-interactionsbrand-monitoring