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Heap

Analytics & IntelligenceCommunity AnalyticsEngagement & Retention Trackingfreemium

Heap automatically captures every user interaction in community platforms and apps, helping community managers understand member behavior patterns, identify engagement drop-off points, and optimize onboarding funnels. Community builders use it to track member activation rates, analyze which features drive retention, and spot friction points in their community experience through session replay functionality.

Founded

2012

Team Size

109

14%

Funding

EXITED

$205.1M total

Monthly Traffic

125,600

0%

Key Features

  • Automatic event capture
  • Session replay
  • Behavioral analytics
  • Conversion funnel analysis
  • User journey mapping

Use Cases

Member Onboarding Optimization

Track new member activation funnels to identify where users drop off during signup, profile setup, or first engagement steps

Feature Adoption Analysis

Monitor which community features (forums, events, direct messages) members use most and optimize low-performing areas

Retention Pattern Identification

Analyze behavioral patterns of highly engaged vs. churning members to improve retention strategies

Community Platform Performance

Use session replay to see exactly how members navigate your community platform and identify UX friction points

Target Users

community managerscommunity product managerscommunity growth leadscommunity data analysts

Tags

analyticsmember-behaviorengagement-trackinguser-journeyretention-analyticsproduct-analyticsbehavioral-data