Heap automatically captures every user interaction in community platforms and apps, helping community managers understand member behavior patterns, identify engagement drop-off points, and optimize onboarding funnels. Community builders use it to track member activation rates, analyze which features drive retention, and spot friction points in their community experience through session replay functionality.
Founded
2012
Team Size
109
14%
Funding
EXITED
$205.1M total
Monthly Traffic
125,600
0%
Member Onboarding Optimization
Track new member activation funnels to identify where users drop off during signup, profile setup, or first engagement steps
Feature Adoption Analysis
Monitor which community features (forums, events, direct messages) members use most and optimize low-performing areas
Retention Pattern Identification
Analyze behavioral patterns of highly engaged vs. churning members to improve retention strategies
Community Platform Performance
Use session replay to see exactly how members navigate your community platform and identify UX friction points
Advanced analytics platform that community builders use to track member behavior and optimize engagement strategies

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