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Clay

Analytics & IntelligenceMarketing & GrowthCommunity CRM & IntelligenceMarketing Automationfreemium

Clay is a go-to-market data platform that community builders can leverage to deeply understand their community members and prospects. It combines data from 150+ sources with AI agents to automatically research potential members, enrich existing member profiles, and identify engagement opportunities. Community managers use Clay to segment members based on rich data signals, personalize onboarding flows, and identify high-value community prospects through intent monitoring and lead scoring.

Used by Organizations

Exit FiveExit Five

Founded

2017

Team Size

155

3%

Funding

Series C

$202.0M total

Monthly Traffic

1,729,000

20%

Key Features

  • 150+ data provider integrations
  • AI-powered research agents
  • Intent signal monitoring
  • Automated enrichment workflows
  • Lead scoring and qualification

Use Cases

Member Profile Enrichment

Automatically enrich new member profiles with professional data, social links, and company information to improve onboarding and member matching

Community Growth Prospecting

Identify and research potential community members based on job changes, company signals, and intent data to fuel targeted recruitment campaigns

Member Engagement Scoring

Score existing members based on engagement signals, company growth, and behavioral data to prioritize community management efforts

Personalized Outreach Automation

Create personalized member welcome sequences and re-engagement campaigns using enriched member data and AI-generated messaging

Target Users

community managersgrowth marketerscommunity leadsdeveloper advocates

Tags

data-enrichmentmember-researchlead-generationai-automationmember-intelligencegrowth-analyticspersonalization