Centrical is an enterprise gamification and performance management platform primarily designed for frontline employee teams. For community builders, it could be used to gamify community advocate programs, incentivize member engagement, and track performance metrics for large-scale community teams or brand ambassador programs. The platform includes AI coaching, microlearning modules, and performance dashboards that could support structured community advocate development.
Founded
2013
Team Size
99
3%
Funding
Series C
$66.0M total
Monthly Traffic
29,750
62%
Community Advocate Gamification
Use gamification features to motivate and reward community advocates, brand ambassadors, or volunteer moderators with points, badges, and leaderboards
Community Team Performance
Track and improve performance of large community management teams with personalized goals, coaching, and analytics dashboards
Member Onboarding Programs
Create structured, gamified onboarding experiences for new community members with microlearning modules and progress tracking
Brand advocacy platform that helps consumer brands activate customer communities as affiliates and ambassadors
AI-powered platform for customer advocacy and community engagement with automated reference management and advocate identification
Customer advocacy platform that helps community builders mobilize members as brand advocates through gamification
Employee advocacy platform for community builders to turn team members into brand ambassadors sharing community content

AI-powered referral and advocacy platform that helps communities turn their most engaged members into brand ambassadors
Ambassador marketing platform for building and managing brand advocate communities with tracking and rewards.