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Duel

Member EngagementMembership & PaymentsAdvocacy & Ambassador ProgramsSubscription & Recurring Billingenterprise

Duel helps community-led consumer brands transform their most engaged customers into scalable advocacy programs. Community managers can segment their member base into social affiliates (focused on revenue) and ambassadors (focused on awareness), then manage them through gamified portals with tasks, missions, and rewards. The platform integrates with eCommerce, CRM, and social channels to track advocate performance and ROI, making it easier to scale customer community programs from hundreds to thousands of members while automating mundane management tasks.

Used by Organizations

Charlotte TilburyCharlotte Tilbury
Beekman 1802Beekman 1802
Monica VinaderMonica Vinader
NEOM WellbeingNEOM Wellbeing
ElemisElemis
TropicfeelTropicfeel
Miller HarrisMiller Harris
Sculpted By AimeeSculpted By Aimee
Cult BeautyCult Beauty
K
Katie Loxton

Founded

2014

Team Size

77

1%

Funding

Series A

$22.0M total

Monthly Traffic

28,370

7%

Key Features

  • •Gamified advocate portals
  • •AI-powered automation
  • •Multi-channel integration
  • •ROI tracking and analytics
  • •Segmented program management

Use Cases

Customer Advocacy Programs

Transform loyal customers into brand advocates through gamified missions and rewards, scaling from hundreds to thousands of community members

Social Affiliate Management

Manage revenue-focused affiliate programs where community members earn commissions through referral codes and social promotion

Ambassador Community Building

Create awareness-focused programs where brand ambassadors complete content creation tasks and social sharing missions for points and rewards

UGC Generation at Scale

Incentivize community members to create user-generated content through structured briefs and tasks within a gamified platform

Target Users

community managersbrand managersaffiliate managerssocial commerce managers

Tags

brand-advocacyaffiliate-marketingcustomer-communitysocial-commercegamificationuser-generated-contentcommunity-monetizationambassador-programs

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