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Cello

Member EngagementMarketing & GrowthAdvocacy & Ambassador ProgramsReferral & Growth Programsfreemium

Cello helps community builders and SaaS companies implement automated referral programs to turn members into growth advocates. The platform enables communities to create in-product referral systems where members can easily share and recommend the community or product, with automated reward tracking and payouts. Community managers can leverage both peer-to-peer member referrals and partner/influencer programs to scale community growth through trusted recommendations.

Used by Organizations

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VeedVeed
SmoobuSmoobu
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Butter
ShoreShore
PlancraftPlancraft
JoinJoin
SoftrSoftr

Founded

2021

Team Size

32

10%

Funding

Seed

$8.2M total

Monthly Traffic

100,100

2%

Key Features

  • AI-powered referral automation
  • In-product sharing widgets
  • Automated payouts and rewards
  • Multi-currency support
  • Real-time analytics

Use Cases

Member Referral Programs

Set up automated referral systems where community members earn rewards for successfully referring new members, with in-product sharing widgets and automated tracking

Community Ambassador Programs

Create partner referral programs for community ambassadors, influencers, and power users to drive growth through their networks with flexible reward structures

Growth Loop Automation

Implement viral growth loops where satisfied community members automatically become advocates, with AI-powered optimization to maximize sharing rates

Revenue Attribution

Track which community members drive the most valuable referrals and new revenue, enabling data-driven decisions about member recognition and rewards

Target Users

community managersgrowth marketersproduct managerscommunity leads

Tags

referral-marketinguser-referralspartner-programscommunity-growthmember-advocacyautomated-rewardsgrowth-loops